Padel: Mi Amor apparel—the champions’ favorite… What’s New
Victor Ruiz, the world No. 16 and a finalist at the Milano Premier Padel, has also become a brand ambassador for the Milan-based brand.
How do padel champions dress? Just look at them on the court… Among the new faces of Padel Mi Amor is Victor Ruiz, the recent finalist at the Milano Premier Padel and No. 16 in the world rankings; since February, he has been a Padel Mi Amor ambassador and will wear the brand’s apparel throughout 2024. But that’s not all: an exclusive clothing collection dedicated specifically to the Spanish champion, “Padel Mi Amor por Victor Ruiz,” will be launched.
Like Ruiz, other top players—including Teo Zapata (ranked No. 42), Pedro Meléndez (No. 90), and Carmen Castillón (No. 63)—have also chosen this padel apparel and accessories brand. Furthermore, the iconic sportswear brand Padel Mi Amor—founded in Milan in 2021 by Paolo Fina and his partner Alessandra—is making a name for itself across the board, having also become the official distributor in Italy of Royal Padel racquets.
THE IMPORTANCE OF THE RIGHT CLOTHING – Padel is a sport that’s constantly growing and has literally exploded in popularity in Italy and around the world in recent years. As the sport has reached professional levels, there’s been an increasingly thorough search for the right clothing to improve performance: “I discovered Padel Mi Amor on Instagram. I saw that they had an Andalusian teammate on their roster, so I looked them up and fell in love with their clothes—I really noticed the quality. A major plus is their fabric, which keeps you feeling comfortable at all times,” explained Carmen Castillon herself.
EXPERIENCE – After all, Fabio Maccarani, the sales director at Padel Mi Amor, also has extensive experience in the world of sports apparel: “I’ve held sales and marketing management positions at various companies in the sporting goods and sportswear industries. I started at Oakley and then moved on to Umbro, Superga, K-Way, and finally Brekka. During my long tenure at Brekka, I became involved in the world of padel and became a distributor for Siux in 2021. Having developed a passion for this sport, I enthusiastically accepted the opportunity to lead the Padel Mi Amor project and support a clothing line entirely dedicated to padel.”
AT THE PADEL TREND EXPO – Padel Mi Amor was also present at the Padel Trend Expo in Milan, the major event held at the Allianz MICO Fiera Milano City, alongside numerous major brands, last January. Participating in this true “padel expo” further helped strengthen Padel Mi Amor’s image in Italy and around the world, and the response was overwhelmingly positive: “Everything went smoothly with Paolo and Alessandra,” said Teo Zapata, “because we work together with great dedication and there’s a lot of passion behind it. I really enjoy working as part of a team, and it’s great that the brand supports me just as much even when the results aren’t there, and celebrates with me when they are.”
